Thursday, 15 June 2017

EyeforTravel Data & Digital Strategies Europe 2017 – Save the Dates

250 heads of data, analytics, technology, digital, marketing social media and innovation from Europe’s biggest transport, hospitality and travel brands will meet with one goal … to identify the data strategies, digital partnerships, innovations and business models that will make their companies thrive in the future.
Data and digital have turned travel distribution and marketing on its head. With two conferences covering these topics in the same venue, it’s about capitalising your time with your team to gain insights and strategies on both.
“As mobile partnerships, social media and data integration revolutionises travel. It’s not just money driving these trends but it’s creating meaningful customer experiences, that makes consumers loyal and in our industry, that is gold!” Tim Gunstone Managing Director, Eyefortravel. He went onto say “We bring together two of our most niche events to give you the chance to learn and network with the people that focus on innovation and integration strategies you need to hear about”.
Data driven customer insight, the evolving mobile consumer and API technology are the drivers behind this change and we are looking for innovators in this space to join the speakers such as Vueling, Marriott, Momondo, Lufthansa, Kempinski Hotels, Expedia, Heathrow Airport, Google, Accor, NH Hotels and more to showcase how they are going to improve customer experience.
What makes this conference a must attend for your 2017 calendar and budget?
  • The best speakers on data and digital in travel – with more C-Level and directors level executives sharing their insights this is the place to learn from the leaders in travel
  • The agenda has been created after months of in-depth research with the industry to make sure the most cutting-edge and business critical issues are discussed
  • Two conferences, one common exhibition to get the best companies to showcase their expertise to experts in both the data and digital domains in travel
  • A unique opportunity to benchmark against your peers because let’s face it, you won’t learn how to outperform your competitors by sitting at your desk
A mixture of active debate, insightful presentations, 1-2-1 networking and a canal boat networking cruise will be at the heart of this year’s conference.
With limited branding, exhibition and thought leadership opportunities available, this could be your exclusive chance to get on stage and meet the industry elite. 
Want to join us on the 29th and 30th of November in Amsterdam? Or to learn more about who is attending, sponsoring and what topics are being covered at both events:  click here for Data Strategies  and here for Digital Strategies or drop us a line:
Shreya Ganapathy, VP Business Development –shreya@eyefortravel.com


Wednesday, 14 June 2017

Distribution dilemmas, picking partnerships and chatbot champions – what’s on the mind of the European travel industry?

From the opening session with Priceline CEO Glenn Fogel to the end, the EyeforTravel Europe Summit 2017 was tackling the big issues. What effect will Google, Facebook and WeChat have on our industry? What are the new areas of opportunity? Tours and activities? Rail travel? How will natural language processing alter how customers interact with brands? We have the key opinions on these issues and more in our new summary report of the Summit, which you can download for free now.

To see what the top minds in European travel were saying just click here and download the report now.

The report features advice and learning from brands including Priceline Group, Momondo Group, AccorHotels, Eurail, Rome2Rio, Voyages-scnf.com, KLM, Gatwick Airport, and many more!

Get all the key discussions in one easy to digest report so you can keep on top of the ever-evolving world of travel and tourism.

You can also see any of the presentations from the Summit and any of our other events in full video format with accompanying slides by signing up to EyeforTravel On Demand Premium now.

Tuesday, 6 June 2017

Mastering Mobile and Advancing AI in Travel - the San Fran Summit Round-up

San Francisco is the tech capital of the world, so it was only natural that EyeforTravel’s San Francisco Summit 2017 was there to capture how technology is transforming travel. Artificial intelligence, apps, machine learning, virtual/augmented reality, and data-led marketing were all central to the Summit and you can find out what was hot in our new round-up report.


The report features advice and learning from brands including Google, Booking.com, Marriott International, Hilton Worldwide, Lonely Planet, Microsoft, Trivago, and many more!

Get all the key discussions in one easy to digest report so you can keep on top of the ever-evolving world of travel and tourism.

You can also see any of the presentations from the Summit and any of our other events in full video format with accompanying slides by signing up to EyeforTravel On Demand Premium now.

Wednesday, 26 April 2017

Data Quality and Cleanliness the Biggest Challenge Reported by Travel Tech Professionals

46% of respondents to EyeforTravel’s industry-wide survey find that data quality and cleanliness is a challenge


EyeforTravel’s new State of Data and Analytics in Travel Report 2017 has identified data quality and cleanliness as the biggest challenge facing the more than 450 travel data professionals surveyed for the report.

According to Alex Hadwick, Head of research at EyeforTravel: “It is unlikely that this issue will diminish in the near future as the potential universe of data available to the travel and tourism industry is increasing exponentially. Travel brands will have to question whether they can adequately put in place systems to monitor data sources and prevent pollution as the potential universe of information expands way beyond what humans can respond to.”

The next biggest challenge, noted by four out of ten respondents, is creating a consistent data strategy. Travel brands need to make sure that they are co-ordinating properly and communicating data strategies across their organisations. This was reinforced when respondents were asked whether they have a clear understanding of the Key Performance Indicators (KPIs) they should be measuring and working towards. Here, a surprisingly high percentage - 27.1% - said “no”.

Other major issues reported by the industry are data integration, deploying analytics in a timely manner and skills and training. For the former, 38.9% said that integrating from external sources is a challenge and 31.1% said that internal sources are an issue. For the latter, 31.7% of the panel felt that getting adequate training was a concern and 29.7% identified finding skilled people in the jobs market.

Click here to download the full report for free now. Or to learn the best data and revenue management strategies directly, why not attend EyeforTravel Europe on May 3-4?

Tuesday, 25 April 2017

Travel Industry Struggling with Attribution

More than half of marketing professionals report that they have limited visibility of their customers as they move across devices and touchpoints


Attribution continues to be an issue for the travel and tourism industry as travellers hop across devices and sites during their journey according to EyeforTravel’s State of Data and Analytics in TravelReport 2017. Of the marketing professionals surveyed, 54.3% reporting that they could either track users to a limited degree (24.5%), just on their own domains (16%) or not at all (13.8%).

For those companies that report that they can track users in some detail, a quarter say they can track them across most devices and touchpoints. A further 20.7% report that they can track users across touchpoints but not across devices, illustrating that it is the cross-device behaviours prevalent in travel that are the main challenge.

“I think attribution will be one of the big focuses for travel brands over the medium-term,” said Alex Hadwick, Head of Research at EyeforTravel. “Our consumer-focused research shows that travellers are increasing their usage of mobile, especially in Asia-Pacific markets, but huge numbers of consumers switch devices during their journey with desktop still the main channel globally in terms of spending. With personalisation the primary stated goal of the industry, brands will need to be able to track users more effectively as they switch across sites but particularly across devices if they want to truly understand the journey.”

The survey also found that out of the more than 450 travel data professionals surveyed, just 30.9% are gathering geo-spatial and geographic data and 30.6% are looking at mobile app data to get insight into customers. This further supports the need for the industry to expand its efforts into multi-channel data gathering. Investment into systems and skills to do this should be forthcoming, as the report notes that three quarters believe that their department will receive budget increases in 2017 against 4% who expect a decrease.

Click here to download the full report for free now. Or to learn the best data and revenue management strategies directly, why not attend EyeforTravel Europe on May 3-4?